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SWOT Analysis Workshop
October 4, 2018 @ 4:00 pm - 5:00 pmFree
A SWOT analysis is a strategic planning tool that helps a business owner identify his or her own strengths and weaknesses, as well as any opportunities and threats that may exist in a specific business situation.
As you pursue a path as an entrepreneur, it’s important to reflect on your strategy. What strengths do you bring to the table as a business owner? And what are your weaknesses? Where do you need assistance? Where are there opportunities? What threats will face your business?
In this workshop, Scott Kerr will discuss how to develop a SWOT analysis to help you look at your business’s potential in the marketplace.
Scott Kerr is Founder and Principal Strategist at Silvertone Consulting, a trends consultancy. Scott helps businesses stay ahead of change by providing them with deep understanding of consumer behavior, emerging trends, and disruptive technologies, enabling them to seize new opportunities and drive innovation.
Prior to launching Silvertone Consulting, Scott spent 14 years at media powerhouse Time Inc. where he led the company’s Global Strategy + Insights division. Scott was responsible for translating industry and consumer trends into actionable insights that informed multi-million dollar cross-platform marketing solutions for brands like Time, People, Fortune, Entertainment Weekly, and Sports Illustrated. His clients were primarily Fortune 500 companies including Samsung, Microsoft, Apple, Verizon, Target, P&G, Walmart, Fidelity, Eli Lilly, L’Oreal, and Ford to name a few.
Scott’s knowledge of marketing, and expertise in branding, and consumer insights is built on 30+ years of successful strategic engagement at some of the most prestigious ad agencies, media companies, and consumer brands.